The Pantone® Institute - the greatest creator of color trends, announced a blue-violet shade Very Peri with the Color of the Year 2022.

The Color of the Year is chosen by the American Pantone Color Institute™ concerning the latest trends in the world of design, fashion and any  other fields of culture. This year's choice is a vital color in shades of blue and purple. A strong color, full of energy and optimism! However, Color of the Year is not only a tred color spectre. It brigs reflection within. 

"As we move into a world of unprecedented change, the selection of PANTONE 17-3938 Very Peri brings a novel perspective and vision of the trusted and beloved blue color family, encompassing the qualities of the blues, yet at the same time with its violet red undertone, PANTONE 17-3938 Very Peri displays a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expressions." - This is how the Institute's experts explain their choice.

The choice of this color is not a coincidence. Looking at the current global changes, the color of Vera Peri is intended to bring a new optimistic perspective! This shade symbolizes the times of transformation. The combination of blue and purple brings to mind modernity and technology progress, while warm accents bring to mind a happy attitude and self-confidence.

THE COLOR is one of the key aspects in horticultural world. Color trends set our customer preferences and allow us, producers to meet them. Supporting your sales in 2022, VitrofloraStudio has prepared a dedicated poster with our most beautiful varieties, wich fit into this year's color trend. 

For our Clients, we provide poster graphic files, ready to print!

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The color of the year is supposed to inspire brave changes, stimulate creativity and bring new energy!

This is what we wish everyone in the new 2022!


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