Rudbeckias shine across Europe!
Within the framework of the '2020, Year of the
Rudbeckia' marketing campaign, Fleuroselect members have joined efforts this
summer to offer a full overview of the existing Rudbeckia range. Over
80 varieties have been grown and planted by five top level public parks: RHS
Garden Hyde Hall and RHS Garden Harlow Carr (U.K.), EGA Park Erfurt and
Blumeninsel Mainau (Germany) and Jardin des Plantes (France). In addition, the
Irish research station Teagasc is also showing a part of the assortment to its
The goal of this
yearly campaign is to highlight the wide diversity of a crop for the Home
Gardener. Simon Crawford, Commercial Director at Burpee Europe and Chairman of the Home Gardening Business Unit at Fleuroselect: "Each year we choose a crop which is suitable for the Home Gardener. For the first time we have added
varieties from cuttings as well as from seed to mirror the width of the
selection available. We anticipate that the attention given to Rudbeckia this
year will clearly raise the profile and inspire gardeners to choose these
spectacular plants with their long season performance for their gardens and
The Rudbeckia plantings are expected to look at their best in August and will
last until the end of September. Both industry colleagues and the general
public are warmly invited to visit and be inspired.
Both RHS Gardens Hyde Hall and Harlow Carr will be sites for the judging
for the RHS Award of Garden Merit. The Judging Committees plan three official
evaluation moments of the trial throughout the summer and an additional
People’s choice contest. Peter Seabrook, British garden writer and broadcaster
who is organising the trial at Hyde Hall as part of his Floral Fantasia:
"The Fleuroselect Rudbeckia trial is now way beyond my best
expectations. The judging panel will have plenty of excellent entries to assess. Some are truly eye-catching with masses of huge flowers. At the end of July the trial was already spectacular and will be exceptional in a few weeks’
Blumeninsel Mainau has integrated all 80 varieties at three locations in the park: a cosy lounge corner to relax while enjoying the
beauty, in containers on the entrance bridge from the mainland to the island
and in borders surrounding the park fountain. The Ega Park in Erfurt shows the
entire assortment in one giant flower bed which can be admired close-up as well
as from the visitor platform which offers a stunning panoramic view over the
The Jardin des Plantes, one of the prime green
locations in Paris is showing the Rudbeckia varieties in mixed flower beds.
Locals and tourists can enjoy the striking yellow and orange blooms while
crossing through the park.
The Teagasc Research Institute has grown the
seed-raised selection on its trial field and is showing visitors the rich
diversity of the species.
Vitroflora and the year of Rudbeckia
The Year of Rudbeckia is also a special time for Vitroflora, which currently offers almost 40 varieties in 6 different groups. The wide range of Rudbeckia varieties indicates their great diversity in our offer and allows us to adjust the range to the needs of customers. This year, the offer has been enriched with other groups: Littlebeckia ™ (3 varieties) - characterized by compact plant sizes, great habit and a huge amount of flowers, and Flamenco ™ (4 varieties) - a group with unique flower colors. In addition to the groups presented above, the offer includes new varieties such as Sun Ka-Ching and in the Sunbeckia group - Maya and Carolina, and in the SmileyZ BIG group - the Passion variety. As you can see, Rudbeckia becomes a flagship product in our offer among perennials. We are distinguished by the quality, durability, stability of the offered starting material and, what is extremely important - cooperation with world-renowned breeders and exclusivity for many excellent varieties. It is these aspects that guarantee that our offer of Rudbeckia will certainly develop and will positively surprise customers with its quality and beauty more than once!
Link to Rudbeckia's offer for 2021: